Device and browser stats show you what hardware and software your visitors use to view your page. This helps you optimise your design and test on the right devices.
Device types
Your analytics show the percentage split between Mobile, Tablet, and Desktop visitors. For most link-in-bio creators, 85–95% of traffic is mobile — typical since profile links are shared in social media bios that are primarily consumed on phones.
Operating systems
The OS breakdown shows iOS, Android, Windows, macOS, and others. This is useful for deciding which devices to test your page on, and for understanding whether your audience is more Apple or Android.
Browsers
Browser stats show which web browsers your visitors use: Chrome, Safari, Firefox, Samsung Internet, Edge, etc. Make sure your custom theme (if using custom CSS) is tested on Safari, which handles some CSS differently.
The "In-App Browser" category captures visitors who click your link from inside an Instagram, TikTok, or Facebook post — these use the platform's built-in browser rather than an external one.
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