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📊Analytics 2 min read

Understanding 30/90/365-day charts

The date range picker controls how much historical data is shown in your analytics charts. Here's how to use it effectively.

Available date ranges

  • Last 7 days — good for checking recent performance.
  • Last 30 days — the default view; good for monthly reporting.
  • Last 90 days — good for spotting quarterly trends.
  • Last 12 months — good for annual performance reviews.
  • Custom range — pick any start and end date within your plan's history.

Comparing periods

Toggle the "Compare" switch next to the date picker to overlay the previous equivalent period in the chart. For example, "Last 30 days vs. prior 30 days" shows two lines so you can spot growth or decline at a glance.

Data availability by plan

  • Free plan: last 7 days.
  • Pro plan: up to 2 years.
  • Business and Enterprise: up to 2 years with longer scheduled exports.

Analytics data collection starts from the day you create your account. You cannot retrieve data from before your account existed.

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