Click-through rate (CTR) measures how effectively your link page converts visitors into link clicks. It's one of the most important metrics on your analytics page.
How CTR is calculated
CTR = (number of link clicks ÷ number of page views) × 100. For example: 500 clicks on 2,000 views = 25% CTR.
What's a good CTR?
- Below 15%: low — consider improving your link titles and layout.
- 15–35%: average — typical for most creators.
- 35–60%: good — your page is compelling and relevant.
- Above 60%: excellent — usually achieved with a very focused page and warm audience.
How to improve your CTR
- Use specific, action-oriented link titles ("Watch my latest video" beats "YouTube").
- Put your most relevant links at the top.
- Remove or hide links that get zero clicks — they push important links down.
- Use A/B testing to find which titles resonate with your audience.
- Match your link page content to the platform driving the traffic.
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