Theme designer — build your brand's look, no code, no Photoshop

Every link-in-bio platform ships with themes. Almost all of them ship with about 20 themes that look like they were drawn in Canva in 2018. There's a reason for that: building a genuinely flexible theme system is unreasonably hard, so most platforms hand you a fixed list and call it a feature.

We took the harder bet. Linkstacked's theme designer is closer to a stripped-down Figma than a template gallery — you control colour, typography, spacing, radius, shadow, button shape, link border, background gradient, and pattern fill. Every choice is preview-rendered live. There is no 'save and refresh to see' loop.

What's actually editable

I'll save you the marketing pitch and just list the controls. Every one of these has a real-time preview pane to the right of the editor:

• Background: solid, vertical gradient, diagonal gradient, radial gradient, image (with blur/dim slider), pattern (8 built-in patterns, all SVG so they scale forever).
• Typography: 32 paired fonts (heading + body), or upload your own .woff2 / .otf brand font. Letter spacing, line height, weight all adjustable.
• Button style: pill, rounded square, sharp square, outlined, ghost. Per-state hover and active treatments.
• Spacing: gap between links, padding inside each link card, page edge padding.
• Card treatment: solid, outlined, glass (backdrop-blur), elevated (shadow). Border width and radius per side.
• Cover treatment: full bleed, contained, hero card with overlay text, banner with parallax.

Why this matters more than 'pick from 20 templates'

Templates are a trap. They're easy to start with and impossible to differentiate within. If you're a creator trying to look like a real brand, the worst signal you can send is that your page looks like 30 other creators on the same template.

The theme designer lets you build something that genuinely looks like your brand — the same fonts your packaging uses, the same accent colour as your album cover, the corner radius from your merch labels. The first impression a visitor gets is 'oh, this is a coherent brand,' not 'oh, this is a generic link page.'

Saving, versioning, and rolling back

Every theme save creates a versioned snapshot. The current version is live; older versions are kept in a sidebar you can preview and one-click restore. This means you can experiment with a wild redesign on Sunday afternoon, decide you hate it on Monday morning, and roll back in two clicks. We've watched people use this to A/B their own design decisions over a week before committing.

Export, share, and sell your theme

On the Build plan and above, you can export a finished theme as a single `.theme.json` file. Two practical uses:

1. 1Share it across multiple accounts in your team — useful for agencies onboarding new clients onto a brand-consistent base.
2. 2List it on the theme marketplace for sale. Designers earn the lion's share of every theme sold (platform fee is 32% on Earn plan, 25% on Build, 20% on Scale).

What good design looks like on a 380px-wide phone screen

85% of your traffic is going to render on a phone in vertical orientation. Designing for that constraint is genuinely different from designing for a 1440-wide desktop preview. A few opinionated rules of thumb we've watched work:

• Contrast ratio of at least 4.5:1 between text and background — anything less and outdoor scanning is brutal.
• Button height: 52px minimum. Anything shorter and thumb-taps go to the wrong link.
• Maximum 7 visible links above the fold. Anything more and your visitor scrolls past your hero CTA on the way down.
• Don't centre-align body copy if it's longer than two lines. Left-aligned reads faster on a phone.

Get into the theme designer

If you're on Build or higher, the theme designer is in your profile editor under the 'Theme' tab. If you're on a lower plan, you can preview the designer in read-only mode but not save changes. Most people we work with spend an hour in the designer for their first build and 5 minutes per refresh after that. It's not the kind of work you need to do every week.