White label — your brand all the way down, no 'powered by' anywhere

There's a class of customer for whom 'powered by' watermarks are not aesthetic — they're a deal-breaker. Agencies whose clients pay them for end-to-end brand control. Enterprises whose security policies forbid third-party branding on customer-facing surfaces. Boutique studios who don't want their clients knowing the underlying stack.

White-label removes every visible trace of Linkstacked from anything the end user sees. Custom favicon. Custom error pages. Custom support email (errors and notifications come from your domain, not ours). Custom login screen for your team members. The end user lands on a page that, by every observable signal, belongs to you.

What gets white-labelled

• Favicon and browser tab title — your brand, not ours
• Page meta tags — Open Graph, Twitter cards, SEO description all render with your brand identity
• Error pages (404, 500, rate-limit, maintenance) — your branding, your message, your support contact
• Email notifications to end users (tip receipts, product delivery, subscription notices) — sent from your domain via configured SMTP
• Email notifications to your team (analytics summaries, billing alerts) — also branded
• Login screen for team members — your logo, your colours, even your custom domain
• Cookie consent banner — your wording, your domain in the policy link
• Embed snippets — when you embed a Linkstacked widget elsewhere, the iframe source is your domain

DNS and email setup

White-label requires three DNS records on your domain:

1. 1CNAME for the custom-domain link mapping (you already have this if you're using custom domains).
2. 2MX or DKIM/SPF records for sending email from your domain via our SMTP. We provide the exact values; setup is 5 minutes in your DNS provider.
3. 3Optional CNAME for the asset CDN if you want avatars and uploaded images to also serve from your domain (e.g. cdn.yourbrand.com rather than our CDN).

We verify each DNS record automatically and walk you through any failures. The whole setup takes about 20 minutes if you have DNS admin access. Most of that is DNS propagation wait, not actual configuration work.

What we can't fully white-label

Two things stay as ours, by necessity:

• Browser developer tools network panel will show requests to linkstacked-api endpoints. We can proxy through your domain, but a sufficiently determined investigator can still resolve the underlying infrastructure. (We've considered fully-fledged tenant isolation; the price tag and operational complexity didn't make sense for the customer demand.)
• Compliance attestations (SOC2 report, DPA, etc.) are issued in our company name. Your customers' procurement teams will sometimes ask to see them; we provide them under NDA. We can't issue them in your company's name.

Everything else — every pixel the end user sees, every email they receive, every error page they hit — can be your brand.

Per-profile vs workspace-wide

By default, white-label settings apply workspace-wide — every profile in the workspace inherits the same branding. Useful when you're running, say, an agency with 12 clients who should all see your agency brand.

On Scale, you can scope white-label per-profile. Useful when you're an agency running clients with different brand standards — Client A's profile renders with Client A's brand on error pages, Client B's with theirs. We've seen this used by agencies whose clients pay extra for their own white-label.

Reselling — the legal bit

White-label customers can re-sell their Linkstacked-powered service to their clients without crediting Linkstacked, subject to our reseller agreement (mostly: don't claim you wrote the software, don't misrepresent compliance certifications, don't undercut the price floor we set in the agreement). Most agencies and enterprise customers find the agreement reasonable; we negotiate terms case-by-case for genuinely unusual situations.

Reselling at scale (100+ end-customer profiles) gets you onto a different pricing tier with volume discounts. Talk to enterprise sales about it.

Plan availability

White-label is a Scale feature. The reason it's not on Build: white-label done badly damages our trust signals (deliverability, fraud detection) and properly requires the per-tenant infrastructure that Scale's pricing accounts for. If white-label is what's keeping you off Scale, the rest of the Scale package (SSO, audit-log unlimited retention, named CSM, custom commission rates) is usually compelling once you've started the conversation.

Get a quote

Scale pricing is per-workspace and depends on volume — number of profiles, end-user traffic, support tier. Book a 30-minute call with enterprise sales and we'll quote you within 48 hours. Most agencies and enterprise customers find the math works out at well below what they'd pay to build the same infrastructure in-house.