Day and time rules — show the right link to the right visitor moment

Time of day and day of week move conversion more than most people realise. A 'book a brunch table' link is more useful Saturday morning than Wednesday at 2am. A 'subscribe to our newsletter' offer that mentions 'this week's edition' is awkward on a Sunday when the latest edition is already three days old.

Day and time rules let any link on your page declare when it should be visible — and stay hidden the rest of the time. The visitor sees a page that matches the moment they arrived in.

What you can match on

• Day of week — Mon, Tue, Wed, Thu, Fri, Sat, Sun, weekday-only, weekend-only
• Time of day — start and end hour (visitor-local or workspace timezone)
• Day of month — '1st-7th only' for monthly newsletter promos, '15th-31st only', etc.
• Month of year — December-only holiday hero, June-only summer promo
• Combined — 'weekends in December only', 'first 7 days of every month, 9am-5pm'

Each link can carry multiple rules — they combine with AND logic. So a rule of 'Saturday + Sunday' with 'between 8am and 11am' shows the link only during weekend brunch hours. Outside that window, the link is hidden entirely (not greyed-out — actually not rendered).

Real patterns from real pages

1. 1Restaurant. 'Book brunch' link visible Sat-Sun, 7am-12pm visitor-local. The rest of the week, that slot shows 'View weekly menu' instead.
2. 2Yoga teacher. 'Morning class signup' link visible Mon-Fri, 5am-9am visitor-local. 'Evening class signup' visible 4pm-7pm. Two different audiences, one bio link.
3. 3Newsletter operator. 'This week's edition' visible Tue-Fri (the week they shipped it). Weekend visitors see 'Subscribe to next week's edition' instead.
4. 4Subscription service. 'First-of-month deal' visible 1st-7th. Becomes 'Standard pricing' the rest of the month.
5. 5Coffee roaster. 'Today's special' visible 7am-2pm visitor-local. Becomes 'Tomorrow's roast preview' in the afternoon and evening.

How visitor-local time gets resolved

We don't ask the visitor where they are — we infer from the IP geolocation lookup (the same one that powers your audience-location dashboard) and resolve to a timezone. This is accurate ~95% of the time. The edge cases (VPN users, business travellers, etc.) see the rule evaluated as if they were in the inferred timezone, which is the right tradeoff for a public link page.

If you want the rule to evaluate in your workspace timezone instead — useful for ad-campaign deadlines, accounting cycles, your own working hours — flip a toggle when you set the rule. We default to visitor-local because that's almost always what creators want.

Pairing rules with scheduled links

Rules and scheduled `goLiveAt`/`expiresAt` compose. You can schedule a hero link to run March 1 - March 31, AND apply a 'weekends only' rule to it, AND apply a 'between 9am and 11pm' rule. The link is only live when all of those conditions are met — exactly the right intersection of campaign window and ideal-time-of-day.

Plan and pricing

Day-and-time rules are part of the Grow plan ($9/mo). The reason it's not on free: evaluating these rules requires the IP-to-timezone resolution layer at every render, which scales with traffic and is non-trivial to operate reliably.

Pick one link to put on a schedule

Easiest first practice: pick one link on your page that's only relevant some of the time. Tag it with a single rule (e.g. 'weekends only', 'after 5pm'). Watch your analytics for two weeks. If the link's CTR jumps when it's visible (because every impression is now a contextually-relevant impression), you've validated the pattern. Then apply it to your other timely links.