The honest reason most creators don't have a clear picture of their income is that the data lives in six places: Stripe for tips, Gumroad for digital products, Patreon for memberships, PayPal for the occasional invoice, Substack for paid newsletter subs, and a spreadsheet trying to glue it together at year-end.
When your selling moves onto Linkstacked, all of it shows up in one dashboard. Tips, products, subscriptions, theme-marketplace sales — same view, same date range, same export. The first time you see your real monthly creator income on one screen is usually a small revelation.
What's on the dashboard
- Daily revenue chart — last 30 / 90 / 365 days, with weekday-coloured bars so you can spot patterns
- Top-selling products with quantity, revenue, and refund rate
- Subscription MRR (if you sell subs) with new / churned / net movement per month
- Average order value, by product and overall
- Refund rate — overall, by product, by time period
- Tip volume — number of tips, average tip amount, top-tipper leaderboard (anonymous unless they opted to share their name)
- Payout schedule — what's pending, when it'll arrive in your bank, what currency
- Buyer geography — where your paying customers actually live (often very different from where your free traffic comes from)
Tip
The most underrated number is refund rate per product. If one of your products has a 12% refund rate while your average is 2%, the product's description is overpromising. Fix the description first; if refunds don't drop, retire the product.
Net vs gross
Every revenue number on the dashboard has a toggle: gross (what the buyer paid) vs net (what hit your bank). Gross matters for top-line storytelling ('I made $4K this month'). Net matters for actual finances ('my paid plan + my time was worth $3.4K this month'). We default to net because that's what most creators want to optimise — but we surface gross alongside for context.
The breakdown between gross and net is itemised: Stripe fees, platform fees, refunds, chargebacks. So you can see exactly where the difference comes from. Common surprise: chargeback fees ($15 each) eat way more than people expect once they start seeing volume.
Exports for your accountant
One-click CSV exports for every revenue line. Standard exports include the buyer email (for support traceability), the product purchased, the gross amount, the platform/processing fee, the net to you, the date, and the buyer country (for VAT reconciliation). Your accountant will be glad you used this.
For year-end, we generate a clean summary statement with your annual revenue broken down by category (tips, products, subscriptions, marketplace), and aligned with whatever Stripe issues you for 1099-K reporting in the US (or local equivalents elsewhere). Reconciliation against Stripe's annual statement should match to the cent. If it doesn't, that's a bug and we want to know.
Reading the trends, not just the totals
Most dashboards lead with totals. We lead with trend deltas. Each KPI shows alongside its movement vs the previous period — 'MRR this month: $4,200, up $340 from last month'. The deltas are usually more actionable than the absolute number.
- 1MRR delta: positive sustained growth is your goal. If it goes negative for three months running, you have a real churn or acquisition problem.
- 2AOV (average order value) delta: rising AOV usually means your pricing change worked or your upsells are landing. Falling AOV with rising volume might mean discounted traffic.
- 3Refund-rate delta: a sudden uptick by product means the product is hitting a different (worse-fit) audience. Investigate the source attribution.
- 4Tip-amount delta: rising average tip means your audience trusts you more. Falling average tip with rising volume often means a viral moment brought in a less-engaged crowd.
“I had no idea I was making $8K/month from tips alone. They came in $5 and $10 at a time and I never added them up. The dashboard showed me — it changed how I budgeted my year.”
Per-order detail
Every line item drills down to per-order detail: buyer email, payment method, IP geolocation, full receipt URL, refund button. Useful for support tickets ('hi I bought your X yesterday and didn't get the email'), audit purposes, and chargeback evidence.
Plan availability
The sales dashboard is included on every plan that has paid features (Earn, Build, Scale). On Earn you get last-12-months history. Build extends to 24 months. Scale is unlimited and adds the data-export API for syncing into your data warehouse or a custom finance dashboard.
Open it tomorrow morning
If you haven't looked at your sales dashboard yet, start your morning with it tomorrow. Five minutes scanning the trends will tell you more than an hour of social-media engagement-checking. It's the closest thing creators have to a CFO dashboard, and most don't realise it's free with their plan.
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