Most of the traffic that hits your link page bounces. They click through, they don't convert, they're gone. On a 5% conversion rate, that's 95 out of 100 people you paid (in attention) to bring to your page, leaving with no follow-up.
Pixel retargeting fixes that. When a visitor lands on your page (or taps a specific link), a tracking pixel fires on the ad network you've configured. That visitor is now in a custom audience. You can show them a follow-up ad next week. Same traffic, second touch, dramatically higher conversion on the second pass.
What we support
Five ad networks, each configured by pasting your pixel ID into Linkstacked settings:
- Meta Pixel (Facebook + Instagram)
- Google Ads Tag
- TikTok Pixel
- LinkedIn Insight Tag
- Pinterest Tag
On the Build plan you can stack pixels — fire Meta and TikTok on the same link, build audiences on both. The pixels execute client-side, so the firing is real and matches your ad network's expectations.
Tip
Stacking pixels means you're building a parallel retargeting audience on multiple networks. The cost of running this is zero on your end — you only pay when you actually run a retargeting campaign. So even if you don't run TikTok ads yet, the audience is being built for the day you do.
What to pixel: a tiered hierarchy
Not all link clicks are equally valuable to retarget. Here's a practical hierarchy:
- 1Highest value: clicks on your 'shop' or 'product' links. These are people who showed buying intent and didn't complete. Retargeting them is the single highest-ROI ad spend most creators ever do.
- 2High value: clicks on your 'book a call' or 'subscribe to newsletter' links. They're moving toward a relationship, just didn't finish.
- 3Medium value: clicks on your 'latest podcast' or 'watch video' links. They're consumers of your content; retargeting them with a paid offer is a colder pitch.
- 4Low value: clicks on social-profile links (your Instagram, your X). These visitors are already in your funnel elsewhere.
How the pixel actually fires
When the visitor clicks the link, two things happen in parallel: (1) the redirect to the destination starts, and (2) the pixel fires on the configured ad network with an event you choose ('ViewContent', 'Lead', 'Purchase', or a custom event). The pixel firing is asynchronous and doesn't delay the redirect. So your visitor doesn't notice anything, but the ad network now has the event.
We also expose page-level pixels — fired on every page view, not on link click. Useful for general remarketing of anyone who lands on your page at all. Most creators pair both: page-level pixel for broad reach, link-level pixel for high-intent audiences.
Privacy compliance
If you operate under GDPR, CCPA, or any other consent regime, you legally need explicit user consent before firing tracking pixels. Linkstacked ships a built-in consent gate that shows the visitor a 'we use tracking, do you consent' modal on first visit. The pixels do not fire unless consent is given. The gate is configurable per workspace.
Visitors who decline consent still see your page normally — they just don't generate pixel events. This is the legally clean approach. Most platforms either skip this entirely (you'll be liable) or build a janky popup that drives away the user (you lose conversion). We tried to make ours minimal but compliant.
Custom audiences and lookalikes
Once you have a few thousand visitors in a pixel-built audience, you can do two things on the ad-network side: (1) retarget that exact audience with follow-up ads, and (2) build a 'lookalike' or 'similar audience' that the ad network synthesises from your seed audience. Lookalikes are how you scale prospecting — Meta or TikTok finds users similar to your existing engaged ones, and you advertise to them at much higher conversion rates than a cold blast.
“We built a 14,000-person retargeting audience over four months purely from Linkstacked page traffic. First campaign against that audience returned 3.2x ROAS. The page traffic was already there — we just hadn't been capturing it before.”
Plan differences
Pixel support starts on Build ($39/mo). The reason it's not on lower plans is that pixel implementation done badly damages page performance and creates privacy compliance risk — we wanted to ship it only with the consent gate and proper async firing infrastructure in place. Build also unlocks pixel stacking and the per-link pixel granularity.
Wire up one pixel this week
If you have an ad pixel ID lying unused, the highest-leverage 10 minutes you can spend today is pasting it into Linkstacked. Even if you're not running ads yet, you're building a retargeting audience for the day you do. Settings → Pixels → paste → save. That's the whole setup.
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